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| DTG Owners Newsflash |
Volume 1 April 2008 |
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Welcome to the DTG Owners Newsflash. We now will be sending out a monthly digital newsletter with helpful tips, technical facts and new advancements in DTG technology. Digital Garment Printing is exploding in popularity and the applications are endless. We encourage you to email your comments, suggestions and interests as to what you would like to see in upcoming issues. We would also like to encourage you to submit your own tips, marketing ideas and pictures of some of your finished work. (Just reply to this email)
Go out and seize the day
Sincerely
The DTG Sales and Support team |
| Marketing Ideas for your DTG Printer |
Focus on a Specialized Market
Every one of us has some sort of hobby or passion that absorbs a good amount of our free time (and sometimes it absorbs some of our not-so-free time). Try to tap into the marketplace for your passion or hobby. Some examples of good vertical markets would be - boat enthusiasts, horse enthusiasts, bikers, hunters, fishermen, any type of youth sports groups, dog shows, the list goes on and on. If you are involved in any of these pursuits (or some similar type pursuit) check out the opportunities to attend and set up a booth at one of their events. A custom garment printed on demand will garner a much higher selling price than a generic event garment. If your window to sell is very limited, consider creating a couple of generic sample custom prints and take orders for the garments, promising a quick turn around time. Shirts at events like these can often sell for $25, $30 or even more, calculate the price of a priority mail envelope into the pricing and drop the prints into the mail the next day. Have your customers fill out the envelope so there are no address issues. |
| Tech Tip |
printing on ash gray or natural shirts
When printing on ash gray or natural shirts you may find that your colors seem a little bit muted as compared to on a white garment. Unless the image absolutely requires white, you can often get by with printing without white ink, thus increasing productivity and saving both yourself and your customer money. Here's a little trick - when you go to print select VIVID DARKER under the Color Appearance. This will over-saturate the image and make up for the color of the garment. If this does not give you a vivid enough print - increase the saturation of the image in your design software prior to printing. |
| What's New? |
DTG Textile Bright color inks
If you haven't already converted over, now is the time to change over to the new DTG Textile Bright color inks. The new inks give brighter reds and blues than you have ever seen from your DTG printer. Specially formulated to work well with the Bright White ink released in October, you will see colors pop like never before. Contact Colman and Company (www.colmanandcompany.com) today for your special Textile Bright conversion kit at a special price. | | | | |
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